KARTCENTER
15th Aniversary Brand Refresh, 2023
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I've had the privilege of collaborating with KART CENTER for over 15 dynamic years. As a co-architect of the business concept, my journey evolved into amplifying the visual tapestry and refining the marketing strategies. From forging the inaugural logo to birthing the brand's tagline, I orchestrated the maiden sets for both above-the-line (ATL) and below-the-line (BTL) campaigns.
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A decade and a half later, I received the honor of crafting a revitalized logo, commemorating KART CENTER's remarkable 15-year legacy across the vibrant Tri-City region (Gdańsk, Sopot, and Gdynia).
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My creative endeavor encompassed a comprehensive brand rejuvenation - an invigorated logo, fresh Key Visuals encapsulating the brand ethos, and a discerningly curated selection of signature products. The visual spectrum, spanning digital and print realms, underwent a transformative facelift. This encompassed the emblem, stationery ensemble, employee uniforms, vibrant banners, and dynamic stand-ups.
rollups
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available, each tailored to specific color schemes and infused with essence of the new anniversary Key Visals and color schemes
stationary
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custom stickers
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customized SODI RSX decals, crafted to align with the company's 15th-anniversary color scheme and Key Visuals
anniversary logo
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altered logo to celebrate the company's 15th anniversary
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Logotype created to commemorate Kart Center's illustrious 15 years tenure in the market - is an ode to the symbol's enduring legacy. Rooted in the fourth iteration of Kart Center logo, which showcases a 2D rendition of a go-kart track, this anniversary rendition takes a poetic departure. The conventional signet yields to the digits '1' and '5,' with the '5' cut-out from the heart of the '1.' This artistic rendition symbolizes the profound significance of KART CENTER’s remarkable 15-year yourney.
staff attire
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clothing for reception staff and track operators
color schemes
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a striking new addition
social media
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a sleek, modern design that aligns seamlessly with key visuals. accessible in various file formats, from professional design software to user-friendly platforms like Google Canvas, customization is a breeze for both design pros and novices
info board
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a 200cm x 200cm large-scale backlight showcasing race rules, flags, venue details, track layout, optimal racing line, and driving and cornering techniques
gdansk indoor track
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thrilling design and cutting-edge aesthetics. as the designer behind the 50-meter-long, 2.5-meter-high wall graphics and the reception area, I've infused the venue with a dynamic visual experience. this state-of-the-art indoor go-kart track, featuring a specialized surface compound from Italian experts PsD, showcases the commitment to creating a visually striking and exhilarating environment for racing enthusiasts
